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Sarah Farmer 
Global Executive Coach for Ambitious Leaders and Leadership Teams

My Mission

To inspire and educate over 10,000 senior leaders in the next 10 years to lead with the right level of confidence and competence, so they can create highly fulfilling, high-performance environments where everyone can thrive.


My focus is on emotional intelligence, leadership skills development and building confidence and resilience.


This allows leaders to break free from the shackles of self-doubt, stand out, step up, lead with purpose, and inspire their followers to shine bright and achieve what they want and deserve.

My Vision

Attrition, absenteeism and presenteeism rates are at an all-time high. The cost to organisations is huge.

 I'm working towards a future where HR departments prioritise and provide effective and ongoing coaching & and development for all leaders moving into senior-level roles.

This way, I believe we can dramatically reduce the personal and organisational costs associated with poor working practices and toxic cultures.

 I've worked with over 500 hundred leaders, teams, entrepreneurs and job seekers, helping them achieve outstanding results like:


Growing company value from £5M to £30M 

Improving profitability by 40% which equated to an additional £10 Million in revenue

Improving monthly revenues by >£250 %

Going for and getting the job of their dreams

Feeling hopeless and getting no after no, to 4 yes's in 4 weeks

Reducing costs associated with attrition, absenteeism and presenteeism

Improving employee satisfaction and productivity

The work I do with my clients has been described as liberating, empowering, fun but firm and life-changing.

People don't work with me to make small changes that have little impact on their lives. They work with me to help them changes their lives for the better by building their confidence, resilience and skills to achieve whatever they decide they want to go for!

Schedule your complimentary Coaching Discovery Session

  "I am an expressive extrovert and pretty confident with it but what you see on the outside wasn't always congruent with what was happening on the inside!

I thought I was the only one who felt like that.....boy, how wrong was I".

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   I'm a bit of a neuroscience nerd and 'brain- science' underpins all of my work.

I have a degree in applied chemistry and from a very young age, been interested in psychology and human behaviour. My mum was a psychologist and I used to sit and listen to all of her client meetings with utter fascination. I wasn't supposed to be listening but no one ever knew I was there.

Knowing and understanding how our brains work helps me manage myself better and lead others through behavioural change and skills development programs quickly with long lasting effect.

I really do have the best job in the world and feel blessed to be able to help my clients break free from whatever is holding them back so they can really fly!

To understand more about how I can help you achieve the confidence, mindset and skills that will enable you to get what you really want and deserve, then please get in touch and book a 20 minute complimentary Coaching Discovery Session.

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